While many people have a love-hate relationship with social media, there's little doubt that platforms like Facebook and Twitter are a great way to share information widely, quickly, and inexpensively. Posts can include videos, pictures, and links to traditional media. Statistics such as view counts, “likes”, and re-tweets can give an organization a means to gauge the impact of specific posts and messages. Below are sample Facebook posts publicizing "Zeutering" opportunities and illustrating ways in which organizations are promoting, educating, and evaluating Zeuterin's impact. (Click on each to view a larger image.) Have an example of social media informing and educating potential clients about zinc neutering? Don't be a stranger--let us know!